I was recently asked to meet with someone just starting out in a Social Media role for fairly new food company to provide a sort of "Social Media 101" and overview on how to get started. The company has no presence on Social Media, so she will be building everything from the ground up. Being in the CPG industry myself and building up our company's Social Media presence from scratch over the past eight or nine years, I've definitely learned some things along the way. While I've never considered myself an "expert" on the topic (and think that the title of "Social Media Expert" is overrated and used too loosely as it is...), I think and hope I was able to provide some valuable insight.